Image of hörbert in hand

Music box for children without a subscription – how much does an audio story box really cost?

There are children’s music boxes for under a hundred euros that have cost more after three years than one for three hundred. That’s not a trick, it’s a business model. Whether it applies to you doesn’t depend on the device, but on how it gets its content: as a figure, as a subscription, or as a file. Here we’ll do the maths, quite simply with the three numbers only you know: how many audio plays, how many children, how many years. (If the four types of device don’t mean anything to you yet: the overview of music boxes for children explains them in five minutes.)

Table of contents

The three types of costs of a children's music box

The purchase. The price you see directly in the shop.

Figurine and streaming boxes often cost less than a hundred euros to buy. That's possible because the provider doesn't earn money on the device, but on what comes afterwards: on every figurine, every card, every month of subscription. A memory card box earns nothing after the purchase – which is why it has to recoup its price at the point of sale and therefore costs more. Both models are honest. They just reveal their price at different moments.

The running costs. Per audio play or per month – the price you only see later.

With figurines and cards you pay per audio play, with a subscription you pay per month, and with the memory card you only pay for whatever you spend on downloads – or nothing at all, if the content comes from sources you already have: CDs on the shelf, MP3 files from your computer, audio plays from the ARD and ZDF media libraries, podcasts, web radio. You'll find an overview on our page with free music and audio plays for children.

Even if a figure box or a subscription is enough for you in terms of features, it’s worth taking a look at the follow-up costs. To illustrate this, we’ve compared an identical audio play across four payment routes.

The same audio play, four payment routes:

Bibi Blocksberg, episode 128 “Ausgehext!” Price Source
Tonie figure €16.99 tonies.com
tigercard €7.99 tiger.media
Audible download (for Echo Dot) €6.39 audible.de
MP3 download €4.99 kiddinx.de

As of 10/09/2026. Prices taken from the manufacturers’ websites

The replacement device. When the first one is done for – the cost that almost nobody factors in.

A children's device has a different life than a mobile phone: it shouldn't be replaced after three years, but should stay with the child for a long time or be passed on to the next child. Whether that works out depends on the battery, the casing and the spare parts. More on this at Music box for toddlers – what it has to withstand. If you're honest and reckon with two children and six to eight or even ten years, or if you buy a box just for toddlers, you'll usually end up paying twice during that time.

Here's how to do the maths for your family

An example: one child, three years, one new audio play per month

36 audio plays in three years – in many families that’s on the low side. All prices incl. VAT (DE), rounded; audio play prices taken from the table above.

  Device 36 audio plays Own recordings, approx. 3-4h After three years
Figure box approx. £119 36 × £16.99 = £612 £52 (4 blank figures, 90min) approx. £783
Streaming box with subscription approx. £139 36 months × approx. £11 = £396 £21 (3 blank cards, 120min) approx. £556
Voice assistant approx. £99 36 × approx. £5 = £180 not possible approx. £279
Memory card box (hörbert) including rechargeable batteries £269 + £17 (rechargeable batteries) = £286 36 × £4.99 = £180 – or £0 with the included content, your own files, podcasts and media libraries £0 – room for 50 hours included £286 to approx. £466

As of 14/09/2026. Device and subscription prices taken from the manufacturers’ websites, rounded. Excluding promotional prices.

The table is calculated without siblings and without a replacement device. With a second child, the collection of figures and cards doesn’t double, but perhaps the arguments about them do. With the memory card, the second child gets a copy of the contents.

Do the maths yourself, keeping three questions in mind:

  • How many audio plays in three years? One new one per month is rather modest in many families. If you buy individually (a figure box or card), multiply that by the price per figure; for a streaming box, take 36 subscription months; for a memory card box, take whatever you spend on MP3 downloads – or nothing at all, if you use free content, web radio or podcasts.
  • How many children? Siblings share figures or cards, or they always want to have the same number each. A subscription is usually only valid for a limited number of devices. One memory card per child costs a few euros, one time only, and it can easily be copied if you like.
  • For how long? Figure boxes often become ‘uncool’ at eight or nine years old. Streaming boxes, on the other hand, may only be safely operated by your child from a certain age, and voice assistants most certainly only later. Then the resale value comes into play, whether your child wants to keep their device (tricky with a subscription), or whether you want to carry on using the device yourself.
hörbert in a hut under a window

Already convinced? This is hörbert.

The wooden memory card box, Made in Germany. Nine buttons, your own audio stories, microphone, no subscription, no app. Batteries from the supermarket, spare parts in the shop.

from €269 incl. VAT.

Or read on – below you’ll find out which design suits which type of family.

Who does the audio play actually belong to?

Imagine an audio play that your child loves at three, wants to hear again at eight and plays for their little brother at twelve. On a CD or as a file, it belongs to you for as long as you keep it. As a figure or card, it belongs to you for as long as the box can play it – and for that the box needs the manufacturer’s servers, at least for the first download, but also whenever the audio play has had to make way for newer data on the device. With a subscription it never belongs to you: it’s rented, and the rental ends when you cancel. (more on this: music box for children without WiFi and app)

That’s not a criticism of subscription models. Nobody buys a newspaper in order to own it. But children’s audio plays aren’t newspapers. They get listened to fifty times, over years, and they get passed on from child to child. For something like that, it’s worth making a conscious decision about the difference between buying and renting.

In short: A file belongs to you. A figure or card belongs to you for as long as the box works. Subscription content doesn’t belong to you at all.

Two siblings play with hörbert in the garden in a tipi. The toddler listens attentively to hörbert

How to identify the payment model on the product page

Three things reveal the cost model before you've even seen the price: If it says "subscription" or "month", you'll be paying on an ongoing basis. If it says "figure", "card" or there's a proprietary shop, you pay per audio play. If it says "memory card" or "MP3", you only pay for the device – and everything you already own in the way of audio plays will play on it.
What happens to your content after you cancel is usually stated in the provider's FAQ; if it isn't stated anywhere, assume it's gone.

Frequently Asked Questions

Is there a music box for children with no follow-up costs at all?

Yes, memory card boxes. You pay for the device once and after that only for what you’d spend on audio stories anyway – or nothing at all, if you use media libraries and CDs you already own. hörbert comes with a card that has around 120 minutes pre-recorded on it and room for around 3,000 minutes.

That depends on the number of audio plays. A few audio plays over a long period: figures are cheaper, and they stay yours. Lots of audio plays, constantly new ones: a subscription is cheaper, but once you cancel, everything’s gone.

Do the maths with your number of audio plays, your number of children and how long you’ll use it. With one child and just a few audio plays, the difference is small. With lots of audio plays, siblings and six years, the calculation usually tips in favour of the memory card, and as soon as you want to load your own content onto it, e.g. Grandma’s voice or your own CDs, a box with a memory card pays off straight away.

From: 269,00 € incl. VAT